Protect Life Michigan

I Bet You Believe
In Human Rights

Not your grandma's pro-life group.

Protect Life Michigan is a Michigan non-profit committed to changing people's minds on the issue of abortion, working primarily with college students. They wanted a brand video that captured their organization and their mission.

Copernican partnered with Protect Life Michigan to interview their staff, capture them in action, animate engaging motion graphics, and edit it into a clear and effective brand video.

Filmed and produced in Michigan.